Branding And Trademark
What Is The Connection Between A Branding And IP Law?
Branding And Trademarks Are Key To Success In Business And In The Global Market?
Table of Contents
What Is A Branding?
- Branding — is the process by which the name or the identity of a company, an enterprise, an organization (etc.) is communicated.
- Branding allows a company to differentiate its products and services from the competition by creating a bond with its customers. It aims to take a position in the marketplace and create customer loyalty.
- It is the way by which companies launch and sell goods & services, communicating the essence of new products and lines, highlighting why it is great and better than all competing products.
- It reflects in general a prestigious (aesthetic) image in order to attract more consumers.
Successful Branding
- DEVELOPING A BRAND IS PART OF A STRATEGIC BUSINESS PLAN
- Target what customers care about: Articulate precise values and qualities that are relevant and of direct interest
- Emphasize features that are both important to consumers and quite differentiated from competitors
- Sell the brand outside (but also think about motivating your partners & your employees in the development of your brand).
- Keep the brand flexible, create multiple variations and names for your products, imagine in advance a rich collection of packaging
Introduction To IP Law
Intellectual property (IP) refers to creations of the mind, such as inventions; literary and artistic works; designs; and symbols, names, and images used in commerce.
Trademarks
A Trademark is any sign or any combination of signs used to distinguish the goods and/or services offered by one undertaking from those offered by another.
Origin And Development Of TM
- During the British regime in India, the big merchants and businessmen who had established their mark in the market in respect of certain goods under the particular brand name, style, or design felt they should continue to be sold or traded under the same brand name, style or design and no other person shall be allowed to adopt that brand name, style or design.
- The Government earlier enacted the Indian Trademark Act 1940, then Indian Trade & Merchandise Marks Act, 1958, and finally it was replaced by the Indian Trademark Act, 1999.
Read & Download the full copy in pdf:
