8 must have features for your emerging consulting business website

We have deep knowledge about our niche but when it comes to create our website we always feel confused. Here we are going to educate you for the basic but most essential features you should discuss with your web design consultant.

• Precise description if services: First thing you need is a brief description of the services you provide. Every consultant has some core expertise in spite of offering some other services also. Those primary services should be highlighted on your home page.
• Contact Details: Another important thing that every visitor will look for your contact details. This information should be visible at all of the pages of your website at prominent pages so that visitor can easily access your services. You should provide all medium of contact like your mobile number, landline number, email ID and if possible then toll free number to extend your respect and give importance to clients. To make it even more viable to the visitors you can even provide them an option to request for a call back as clients will find your website more users friendly.
• Price range: Price range for the various services you provide. If you are unable to give the price range you can give an option to ask for quote. This will start communication between you and your potential clients.
• Detail of owners: Brief details and profiles of promotors/partners/ senior employees including their experience expertise. You can also upload their pics or a group photo of your entire team. It will add to your credibility if you will provide the links to the social media profiles (like LinkedIn, Facebook, Consultease) of your core team members.
• Ask your existing clients for testimonial: Testimonials from the clients you have already served. Although some profession may not allow for it. Please check the binding law of your profession and if it allows you then you should try to seek more and more testimonials from the clients you have served. It can be in text with the pic of clients but a video testimonial is more authentic. You can request your client to shoot a short video of like 30 seconds to tell how happy they are with your services.
• Access CMS: Website development is not a onetime process and so many times you need to make some alterations in website. It is not necessary to dial your developer every time and pay for his bill. You can demand for CMS to let you alter the basic texts in your website. You should always have a blog section in your website where you can post various updates and articles to capture the important keywords of your profession. You can handle that blog yourself via CMS and your website will become self-operated.
• Inform Google about yourself: Join hands with Google to add reliability to your profile. Google also helps to identify the reliability service providers and following simple steps will increase your credibility.
  1. Register your address with Google’s local listing. When your client will visit your website they will be able to find your address easily and also they will be able to trace it on Google map and drive you for a meeting. This will make you more reliable as your client will believe that your existence is not only on the web. When any of your client will search for you they will find your location like this.
  2. Once you have listed your business on Google’s local listing. Send an email to all your clients to rank your services. This will help you to rank in Google search when any client will search your services in your area.
• Capture Details of visitor : It is not necessary that every time a client will visit you they will buy your service. Though it is important to inspire them to make some communication with you. Otherwise the traffic on your website will be useless. You should try to capture their details like contact number and email ID. You can ask your developer to insert some call to action buttons so that if any visitor want to communicate with you it should be easy for them.

I hope this will help you next time your will discuss your website with your web developer. It is important to update your website time to time. Develop a habit to write good content time to time and update it on your website.